Knock Knock's Storybook Soirée

HOW WE TRANSFORMED A CHILDREN’S MUSEUM INTO A MAGICAL FAIRYLAND FIT FOR ADULTS

An annual event, Storybook Soirée is a grownup gala urging adults to rediscover their childish imagination for a night of fun and merriment, benefitting the museum’s operations. From initial strategy to multi-platform promotions to day-of signage, we were able to bring the event committee's ideas to life. Using different themes based on well-known fairytales, we've helped transform the museum into the likes of Alice’s Wonderland, the Emerald City of Oz, the World of Mary Poppins and the Land of Mother Goose Rhymes. We can't wait to see which story will be told next!

Services Provided

Over $150,000 in donations was raised each year at the annual event

2019 Storybook Soiree Sponsor Wall Uplighting

Knock Knock’s Storybook Soiree was magical…in large part because of the work by Xdesign. Their talented team took a concept and made it come to life — from social media posts and external promotional events to billboards and day-of multimedia packages — everything was designed with a purpose and executed flawlessly. But what makes Xdesign special is their ability to listen to us as a client, understand our needs, and then help us achieve our goals no matter what. For that, I am forever grateful to the Xdesign team.

Jimmy Frederick, Director of Marketing and Communications
Knock Knock Children’s Museum