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Let's Talk PMS: The PANTONE MATCHING SYSTEM®

If you’ve ever seen the Wizard of Oz, you know the famous scene of Dorothy waking up to a technicolor world. A realm drenched in black and white is transformed to red ruby slippers, a poppy field and the Emerald City. With every twist and turn of the Yellow Brick Road, there are pops and blends of a full rainbow of colors. Want to know something crazy? Each of those colors has a specific name thanks to the PANTONE MATCHING SYSTEM® (PMS).

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Founded in 1990, Xdesign is a marketing and branding agency based in Baton Rouge, Louisiana.


Since the beginning, our goal hasn’t changed: we create and connect brands to the consumer by any means necessary while focusing on being the best, not the biggest.

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XDesign, Inc.

8530 Quarters Lake Road
Baton Rouge, LA 70809
225.928.9999