Are Advertisers Tapping Phones?

We’ve all been there... You have a conversation with a friend about something, and then the very thing you were talking about pops up as an ad on your phone the next day. Genius or creepy? As marketers, we’re often asked if brands use our phones and other devices to listen in on personal conversations for intel on which ads to serve. So we decided to do some digging to get to the bottom of this once and for all!

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