A brand advocate is an individual, whether a client, colleague or employee, who talks favorably about a brand or product, therefore endorsing it and passing it along to others.
All companies need brand advocates to help maintain a positive reputation for their brand. Did you know that you don’t have to look very far to find them? The most valuable advocates you can have are the people that you work with every single day - your team. They are the glue that holds your operation together, and once they become brand advocates, great things will happen.
Accomplishing these things will transform your team into brand advocates without even asking them!