When you think of the word prototype, you probably think of a sample or preliminary version of a new product. The same is true for a website. A website prototype is an interactive demo of a new project that has yet to be opened to the public.
Website prototypes are often used to gather feedback from stakeholders early in the project lifecycle before going into final development. While there are many different platforms like Keynote, Powerpoint or any of these different online tools with which you can create an interactive prototype, the advantages and disadvantages must be considered.
This all sounds great, so what’s the catch? There has to be one, right? Well, there are just a few:
Web prototypes are no more than interactive demos in the early stages of the project lifecycle. They are used to get instant feedback that will limit surprises or revisions by the client. Yes, a good site can be created without a prototype, but going into a project with assumptions and no clear interactive directives is a setup for failure. The work will get done; whether it’s on the frontend or the backend is up to you. The question is, when was the last time you committed to something without testing out your assumptions first?