March was packed with exciting events, client milestones, new projects and more. Our team is reveling in the positive feelings that come from completing projects for which many months of planning were required, and we’re eager to keep the train rolling. Check out the events and projects that made waves for Xdesign’s clients in March!
This new feature is a game changer for businesses.
Instead of paying to promote services or products in an ad, you can now do so in a more organic-style post...for free.
Here are four ways to start utilizing the new update for your brand:
Post about an event without being annoying - No one wants their Instagram feed flooded with multiple posts from the same person about the same event. Now you can easily share multiple perspectives of one outing in a single post to make sure every aspect of the event is well-represented.
Create how-to posts - Teaching your audience how to do something is extremely beneficial for building brand trust, loyalty and interest… and it just got so much easier. Now you can share step-by-step instructions to your followers in a simple, easy-to-digest visual format. From recipes to DIY tips, the possibilities are endless.
Create an ongoing picture or stop-motion style video - Taking a panorama photo or a short video clip and spreading it out over as many as 10 separate frames is a fun, interactive way to engage with your audience. The whole point of sharing content on social media as a brand is to tell your story in a way that’s relatable to your audience; this adds another dimension that will make followers stop and stare (or swipe).
Showcase products - Now instead of posting one picture of a product or paying for Instagram to serve them to a desired audience, you can feature the versatility of one product or a whole collection of products at one time - all at no cost to you. It doesn’t get better than that.
So what’s the moral of the story? Don’t judge a book by its cover (or a social media app by its updates).