Client Spotlight: Hollydays Celebrates 30 Years of Giving Back

Every fall you hear about it…Hollydays. You may think of it as only a three-day shopping experience; however, the goal is not just a little retail therapy for Baton Rouge. Hollydays is the state’s LARGEST Fundraiser.

Hollydays is put on by the Junior League of Baton Rouge, Inc. with unique vendors, generous contributors and committed Junior League volunteers. Over the last 30 years, Hollydays has been Louisiana’s largest fundraiser, with a positive impact of $6 million to the greater Baton Rouge area.

In 2012, Hollydays came to Xdesign looking for a rebrand, and Xdesign was thrilled to work closely with an organization that does so much for our community. In May of 2012, Xdesign launched the new Hollydays logo, along with redesigned collateral, signage, billboards, marketing materials and special event invitations, among many other projects.

This year, Xdesign worked with the 2013 Hollydays committee to create a special mark for their 30th anniversary. The special branding was used once again on all marketing materials and collateral, with beautiful touches of metallic silver and the Hollydays red.

As always, the event saw a huge turnout and great success. Just last year, over $130,000 raised at Hollydays funded 14 community projects, and $25,000 was distributed to local non-profits in the community. If you were unable to attend Hollydays this year, please join the Junior League of Baton Rouge at Hollydays – Shopping for a Cause October 29 – November 1, 2014 to share in their ongoing efforts to truly make a difference.

Do you have a local cause that you are passionate about? Xdesign would love to partner with you to enhance the Baton Rouge community.