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If you’ve ever seen the Wizard of Oz, you know the famous scene of Dorothy waking up to a technicolor world. A realm drenched in black and white is transformed to red ruby slippers, a poppy field and the Emerald City. With every twist and turn of the Yellow Brick Road, there are pops and blends of a full rainbow of colors. Want to know something crazy? Each of those colors has a specific name thanks to the PANTONE MATCHING SYSTEM® (PMS).

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Martin Flanagan


Martin Square

Martin, Xdesign’s co-founder, is one of the most decorated creatives in the southern region’s advertising industry. Today, he enjoys his retirement as a singer/songwriter and as a mentor to the Xdesign team.

Martin has been in the advertising business since 1973, and he has created some of the most memorable work for many of the region’s most prestigious accounts. In addition, he served as an assistant professor at LSU in both the School of Journalism and the School of Design where he developed a passion for training and nurturing the next generation of advertising professionals. While he has received hundreds of local, regional and national awards for creative excellence and his mentoring in the field, we’ve highlighted just a few below.

After his retirement, Martin discovered his second love—music. In 2012, he released his first album that he both wrote and produced, The Illegitimate Son of a Legend.

Honors, Awards, Memberships:

  • American Advertising Federation of Baton Rouge Best of Show Art Director
  • American Advertising Federation of Baton Rouge Best of Show Copywriter
  • American Advertising Federation of Baton Rouge Goldsby Award Winner
  • American Advertising Federation of Baton Rouge Ralph Sims Memorial Award recipient
Team member since 1990.

One of Xdesign’s co-founders.

Retired but serves as Xdesign’s best mentor.

Passionate singer/songwriter.

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XDesign, Inc.

8530 Quarters Lake Road
Baton Rouge, LA 70809