Social Media Isn’t a New Way to Promote. It’s a New Way to Communicate.

How do you get people to like (and eventually purchase) your brand or product? Give it some personality. Bring it to life. Make it seem like a living, breathing thing. This will turn your fans into your friends.

If you explore your personal news, Facebook or Twitter feed, you will likely find the most popular posts have these three things in common:

THEY ENTERTAIN.
This could be something as simple as a funny video or even a photo of a delicious meal.
THEY’RE EDUCATIONAL.
Inform your audience of something useful that they may not have known before.
THEY’RE KEPT SHORT AND CONCISE.
We live very busy lives, and we consume a lot of information in short periods of time. If you need a paragraph or more to get your message across, then save it for something other than Facebook or Twitter.

In an effort to lead by example…this blog post is less than 250 words.