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Let's Talk PMS: The PANTONE MATCHING SYSTEM®

If you’ve ever seen the Wizard of Oz, you know the famous scene of Dorothy waking up to a technicolor world. A realm drenched in black and white is transformed to red ruby slippers, a poppy field and the Emerald City. With every twist and turn of the Yellow Brick Road, there are pops and blends of a full rainbow of colors. Want to know something crazy? Each of those colors has a specific name thanks to the PANTONE MATCHING SYSTEM® (PMS).

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Hunter Territo

President and Creative Director

Hunter Square

Hunter leads the Xdesign team in the development of all strategic marketing plans from the first point of contact all the way through to implementation. His passion for strong client relationships ensures every request is heard, met and exceeded in our team’s work.

Hunter has a background in branding and strategy, and he also serves as an adjunct instructor at Louisiana State University, teaching a 3000-level Advertising Strategy class. He has helped LSU's Mass Communication College execute its digital media initiative by overhauling the course curriculum and mentoring students to prepare them for the creative industry.

Outside of his passion for the advertising industry, Hunter loves cooking and cocktails. When not reading about advertising or business, he spends his time (over) planning vacations around restaurants and bars.

Honors, Awards, Memberships:

  • Baton Rouge Business Report's Forty Under 40 recipient
  • Sales and Marketing Executives of Greater Baton Rouge Marketer of the Year recipient
  • The Ralph Sims Award for a Lifetime of Achievement in Advertising Education recipient
  • LSU Communications Across Curriculum (CxC) Advisory Council member and student mentor
  • Alzheimer's Services of Baton Rouge Public Relations Committee member and consultant
  • American Advertising Federation President of the Year and Club of the Year (District 7)
  • American Advertising Federation Regional Director (District 7)
  • Keynote speaker on topics such as advertising strategy, agency leadership and digital and social media throughout Louisiana, Mississippi and Alabama
  • Creative Quarterly New Fall Talent Recognition
  • American Advertising Federation of Baton Rouge Rising Star Award winner
  • Vistage Worldwide member
Team member since 2007.
Team Xdesign’s leader.
LSU Manship School of Mass Communication professor.
Plans trips around where to eat and drink.

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XDesign, Inc.

8530 Quarters Lake Road
Baton Rouge, LA 70809
225.928.9999