8530 Quarters Lake Road
Baton Rouge, LA 70809
225.928.9999
Your customers are searching for things every day - will they find you?
That’s marketing.
If there’s a Kansas City Chiefs game happening, there’s a pretty good chance thousands of people are asking the same question:
“Is Taylor Swift at the Chiefs game?”
Maybe she is. Maybe she isn’t.
But we knew you’d ask.
And knowing what your audience is searching for — then figuring out how to put your brand directly in their path — is what we have been doing for over thirty years.
Understanding what people care about. What they’re searching for. Where they spend their time. What gets their attention. And how a brand can show up at exactly the right moment.
You wanted to know if Taylor Swift is at the Chiefs game.
We wanted to show you what smart marketing looks like.
Your customers are searching for things every day.
Some searches are directly related to your business.
Some are related to a problem your company solves.
Some don't have anything to do with your company at first glance — until someone figures out a clever, relevant way to connect the dots.
That's where strategy comes in.
At Xdesign, we help brands figure out who they need to reach, where to reach them, what to say when they get there, and how to turn that attention into something valuable.
That can mean:
Search Engine Optimization
Google Search Advertising
Paid Social Media
Targeted Display Advertising
Geofencing
Retargeting
Website Strategy & Development
Branding
Creative Campaigns
Content Strategy
And whatever else it takes to get the right people paying attention
Because good marketing isn't about being everywhere.
It's about being in the right place when your audience is looking.
Think about what just happened.
You had a question.
You searched for it.
You clicked a result.
And now you're reading about a marketing and branding firm in Baton Rouge, Louisiana.
That's a pretty long way from Arrowhead Stadium.
And yet, here we are.
That's the kind of thinking we bring to our clients every day.
We look for opportunities other people overlook. We pay attention to how audiences actually behave. And we build strategies designed to put brands where their customers already are.
Sometimes that's Google.
Sometimes it's Instagram.
Sometimes it's a billboard.
Sometimes it's a website.
And apparently, sometimes it's Taylor Swift.
The question is whether they're finding you — or somebody else.
If you're wondering whether your company is being as strategic about marketing as it could be, we should talk.
XDesign, Inc.
8530 Quarters Lake Road
Baton Rouge, LA 70809
225.928.9999