Now Hiring: Social & Digital Media Content Coordinator
Are you organized and intrigued by consumer behavior? Are you analytics-driven and interested in executing creative strategy? Do you enjoy writing and consider yourself a people person? Then this position is for you! We’re looking for someone to join our award-winning creative and social media team to connect brands to their consumers through any means necessary.
How to Respond to Business Reviews on Social Media
Word of mouth is everything when it comes to the reputation of your business, and a potential consumer is much more likely to believe what previous customers have to say about you than what you like to portray.
Web Prototyping: Reduce the Guesswork and Get Results
When you think of the word prototype, you probably think of a sample or preliminary version of a new product. The same is true for a website. A website prototype is an interactive demo of a new project that has yet to be opened to the public.
Website prototypes are often used to gather feedback from stakeholders early in the project lifecycle before going into final development. While there are many different platforms like Keynote, Powerpoint or any of these different online tools with which you can create an interactive prototype, the advantages and disadvantages must be considered.
Each day, more and more mobile devices are released to the public, bringing with them an increase in the number of people who do most, if not all, of their day-to-day web browsing from their phones, tablets, phablets and smartwatches. While this may make users’ lives easier, it poses a little bit more of a challenge to web developers who are tasked with ensuring that each site is easily accessible from any and all of the aforementioned devices.
You’ve gathered the assets, written the copy, tested your code and launched your website into space. Now what? Breathe a sigh of relief. But your work isn’t over. Once your site is live, it’s time to compete with others in your industry to drive business. Your website is a crucial revenue-generating asset that constantly needs to evolve and improve; it’s not a one-trick pony. Here’s a quick checklist of things to help you stay on top of your game.
Not all website traffic is good traffic. While the ultimate goal of every site is to convert leads to customers, a conversion doesn’t always need to begin or end with a sale. Gaining new customers often starts with the first point of contact, through means of requesting a demo, downloading a white page or merely asking for more information. If your main goal is to receive more leads which you hope to turn into customers, improving your contact form is a great place to start.