Kleinpeter Farms Dairy has been a family-owned and independently operated dairy since 1913, providing fresh-tasting, quality Kleinpeter dairy products to Baton Rouge and the surrounding areas for over 90 years. The Kleinpeters have been farming and processing milk longer than anyone in Louisiana, and are currently in their fourth generation of ownership. However, with time the Kleinpeter brand became rather stayed, market share was eroding and consistency throughout was nonexistent.
Xdesign was tasked with rebranding the dairy and recapturing/building market share. We began by updating the Kleinpeter logo while maintaining its 90 years of equity. Next, we increased their brand awareness through the use of Outdoor, Print Ads, and Point of Purchase materials, in conjunction with repackaging their entire product line, followed by redesigning their fleet graphics.
Kleinpeter Farms Dairy has experienced unprecedented growth. Over the past five years, the company has grown over 50% in revenue, has recaptured and surpassed its previous brand presence and expanded into new markets including New Orleans and Lafayette. Kleinpeter Farms Dairy ranks No. 100 on Dairy Foods magazine’s list of biggest dairy producers in North America. Kleinpeter Farms Dairy is the only Louisiana dairy on the list.